The Living Land campaign was established to support a wide coalition of diverse organisations and individuals who agree that the EU’s Common Agricultural Policy (CAP) is broken and must be fixed. This campaign was started by BirdLife Europe & Central Asia, the European Environmental Bureau (EEB) and WWF EU, but its vision goes far beyond environmental issues.

Europe’s food and farming system needs fundamental reform and the time to make our voices heard is now. Together, we aim to enrich the debate around the European Commission’s Public Consultation on the CAP, each of us bringing our own valued expertise and informed perspectives, and each of us mobilising our own networks and stakeholders to do the same. 

Together, BirdLife Europe & Central Asia, the European Environmental Bureau (EEB) and WWF EU believe we can help shape a healthier and more sustainable food and farming system in Europe for the benefit of farmers, nature and citizens worldwide – and this starts with a reformed CAP!

This website is a home to all those who support progressive farming and welcomes those who want to be a part of that future.