Why this campaign?

The aim of this campaign is to support organisations and concerned citizens to call on decision-makers to fundamentally rethink our agricultural policies. 

Europe’s food and farming system is driven by the the Common Agriculture Policy (CAP), which encourages industrial unsustainable agricultural practices that destroy our environment, harm our health and fail to provide viable livelihoods for rural communities.

But the CAP can be changed for the better!

The campaign was started to support the mobilisation around Public consultation on the CAP. With the European Commission’s Public Consultation on the future of the CAP now closed, we are thrilled to report that 258,708 of you demonstrated to decision-makers that a thorough reform is urgently needed.

 You can read what our recommended responses were to the Consultation.

why do we need a living land?

€58 billion of taxpayers’ money is spent annually to subsidise largely industrial food production. Much of Europe’s farmland has been consolidated, with ever bigger fields stripped of hedges and trees, and less wildlife as a result. Meandering streams have been made into canals to make room for large crop monocultures as far as the eye can see. Agricultural intensification has contributed to climate change, nature loss, soil erosion and water pollution.

Efforts to link these payments to more sustainable farming practices have run into strong opposition from those who profit most from this system. 80% of the CAP budget goes to just 20% of farm businesses, often the richest and largest ones. Innovative people like organic and agro-ecological farmers have been getting insufficient support. People and our planet have lost out. 

It’s time to support the farmers who go the extra mile for the benefit of society. After all, to continue producing nutritious, safe food in the long run, a farm needs living soil, clean water and insects to pollinate its crops.

Living Land means shorter supply chains no longer monopolised by a few big companies, more jobs in the countryside, high standards of animal welfare and less food waste. Living Land means natural vegetation that soaks up rainwater and reduces flood risk, and hedges and trees that provide homes for birds and insects – the best form of natural pest control for crops. Living Land means using nature to minimise synthetic pesticides and mineral fertilisers which destroy soil.